Resource — glossary

The Core AI Glossary

Clear, jargon-free definitions of key automation and AI terms for business owners and operators.

Executive Summary:Quick definitions of AI concepts, helping business operators talk confidently with engineering teams.

Glossary Index

Understanding terminology is key to planning product builds. Refer to the terms below for quick business-level definitions.

Term Definitions

Conversational Agent

An AI system (like a WhatsApp receptionist) trained to hold natural dialogues, qualify leads, and perform tasks like calendar booking.

Webhook

A method where one app sends real-time data to another app automatically when an event occurs (e.g. sending customer details to Google Sheets upon checkout).

JSON-LD Schema

Structured data code added to a page that tells search engine crawlers exactly what the page represents (e.g. a product, review, or local business details).

E-E-A-T

Google quality standard representing Experience, Expertise, Authoritativeness, and Trustworthiness. Used to rank helpful content.